বাংলাদেশে ecommerce brand বানাতে গেলে শুধু সুন্দর লোগো থাকলেই হয় না—consistent identity, trust signal, conversion-focused UX, এবং 24/7 support—সবকিছু মিলিয়ে একটাই Brand Guidelines দরকার। আজকের guide-এ আমরা দেখাবো কীভাবে “Ecommerce Brand Guidelines BD” তৈরি করবেন—logo থেকে tone of voice, product photography থেকে security & SEO—সবকিছু step-by-step।
Next, we’ll mix Bengali + English the way BD founders talk in real life—so it’s practical for your team, designers, and marketers.
A brand guideline is a single source of truth—logo usage, color, typography, iconography, imagery style, messaging tone, UX patterns, content rules, packaging, social posts, even support scripts—সব এক জায়গায় documented।
Result? Consistency everywhere → higher trust → better CTR & conversion → stronger retention.
Trust for COD & Prepaid: একই visual & tone repeat হলে buyer বিশ্বাস করে—“এটা real brand।”
Courier & Returns: Clear copy + policy visuals reduce WISMR (Where Is My Return?) queries.
Multi-channel Consistency: Facebook Shop, Marketplace, Website, POS—সব জায়গায় এক স্টাইল।
Team Scalability: New designer/marketer joins? Just share the guideline → same quality output.
Logo: Primary, Secondary, Monochrome, Favicon; min size, clear space, do/don’t usage.
Color Palette: Primary 2–3, Secondary 3–5, States (success/warning/error), Gradients.
Typography: Bangla-friendly web fonts (e.g., Noto Sans Bengali) + English pairing; sizes & line-height for H1–H6, body, captions.
Iconography: Outline vs filled; stroke weight; corner radius rules for consistency.
Illustration & Patterns: Simple geometric or product-led; avoid noisy stock art.
Voice: Helpful, transparent, Bangla-first with concise English terms (SKU, COD, ETA).
Tone by context:
Product page → informative & benefit-first
Support → empathetic, short sentences, action steps
Offers → energetic but honest (no fake urgency)
Glossary: Standardize words: “ফ্রি ডেলিভারি”, “Cash on Delivery (COD)”, “Prepaid Discount”.
Image Set: Front, 45-degree, back, macro details, lifestyle, size reference.
Background: Clean light gray/white; consistent shadow; 1.25–1.33 aspect unless apparel (4:5).
Video: 6–20 sec vertical; key benefit within 3 sec; captions in Bangla.
Copy Blocks:
Short hook (≤ 140 chars)
3–5 bullet benefits
Materials/Ingredients
How to Use/Size Guide
Care/Storage
Warranty/Return
Header: Trust badges (SSL, COD, Easy Return), phone/WhatsApp visible.
PDP Layout: Above the fold—title, price, rating, size/color, add-to-cart, delivery ETA.
Size Chart: On-hover/inline modal; local CM/IN conversion.
Trust Elements: Verified reviews, “100% Genuine”, courier partners, return days.
Checkout: Fewer fields, clear shipping cost, COD/Prepaid toggle, sticky order summary.
Delivery/Return/Exchange: Visual timeline cards (Order → Dispatch → Delivered).
Warranty Icons: 7-Day Easy Return, 24/7 Support, Secure Payment, Authenticity Seal.
Compliance: VAT/MRP display norms where applicable.
Price Laddering: Entry (পরীক্ষামূলক), Core (best value), Premium (bundle).
Prepaid Incentive: -20–50 tk বা 3–5% off; COD fee transparency.
Bundle Play: Frequently bought together; AOV boost without discount war.
Clear Price Copy: “আজকের দাম”, “স্টক কম”—only when actually true.
HTTPS + HSTS + Modern TLS
WAF/Firewall + Bot Protection
PCI-ready payment gateways (tokenization where possible)
Data Minimization: Only necessary fields at checkout
2FA for Admins, Role-based access
Backups & Monitoring: Daily backups, uptime alerts, login anomaly alerts
Policy UI: “We never ask OTP in DM”—visual reminder near support widgets
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Designers: Figma components for PDP cards, buttons, badges; export rules.
Content Writers: Tone rules, glossary, CTA library, policy copy templates.
Support Agents: Pre-approved replies, refunds/escalation flow, empathy checklist.
Ops/Inventory: SKU naming convention, barcode/QR standard, image SOP.
Consistent headings & content blocks → better crawlability and topical relevance.
Media SOP (alt text, captions, filenames) → richer image SEO.
Review schema, Product schema, Breadcrumbs → higher CTR with rich results.
Faster pages (design tokens, optimized assets) → Core Web Vitals boost → rankings.
Immediate: Put site in maintenance mode, rotate all keys/passwords, revoke unknown users.
Scan & Patch: WAF enable, malware scan, remove backdoors, update plugins/themes/core.
Recovery: Restore clean backup, force logout all sessions, rotate salts.
Post-mortem: Root cause, SOP update, security header audit, monitoring rule add.
BD IT CENTER Realtime Support: Instant investigation, cleanup, and hardening—so sales don’t stop.
Channels: Live chat, WhatsApp, phone, email—clearly visible on all pages.
SLA: First response ≤ 2 minutes (chat), ≤ 4 hours (email); resolution targets by issue type.
Scripts: Greeting → verify → solve → confirm → review request.
Language: Bangla-first, concise English for technical terms.
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Slow site? Optimize images, lazy-load, CDN, DB query audit, remove heavy apps.
Low conversion? Test trust badges, rewrite first 100 words, simplify checkout fields.
High returns? Improve size chart, add try-on videos, clarity in care instructions.
Ad fatigue? Refresh creatives every 10–14 days, rotate hooks, update UGC scripts.
Top-Rated in Bangladesh: Full-stack ecommerce—from design to security & hosting.
Best Web Hosting in Bangladesh: Fast, secure, BDIX-optimized, auto backups, WAF.
Conversion-First UX: Reusable components, CRO playbooks tailored for BD shoppers.
Security & Compliance: SSL/HSTS, WAF, hardening, monitoring, incident response.
Training & SOPs: We hand over brand guideline docs, Figma kits, content templates.
Support that cares: Live chat/phone/WhatsApp, malware cleanup, and proactive audits.
“Checkout ta onek easy—2 minute-e order complete.”
“Prepaid discount + fast delivery—worth it!”
“Size chart clear—return লাগেনি।”
“Support 24/7 available—WhatsApp-e quick solution。”
Q1. Brand guideline na thakle ki problem hoy?
A1. Inconsistent visuals & copy → trust drop, CTR কমে, conversion down—team-wide confusion।
Q2. Small brand holeo কি দরকার?
A2. Yes—একজন designer থেকে ৫ জনে grow করলে quality ধরে রাখতে guideline লাগবে।
Q3. PDF নাকি live web guideline ভাল?
A3. Live web better—always updated; তবে stakeholder share-এর জন্য PDF snapshot রাখুন।
Q4. কত ঘনঘন update করব?
A4. Major campaign/change হলে; নাহলে quarterly light refresh।
Q5. Security part কে handle করবে?
A5. BD IT CENTER—hosting + WAF + backups + monitoring end-to-end.
Brand Overview: Mission, values, promise
Logo System: Variants, spacing, misuse examples
Colors & Typography: Hex/variable tokens, usage matrix
Imagery & Video: Style, lighting, aspect, watermark policy
Voice & Tone: Do/Don’t, scripts, glossary (Bangla-first)
UX Components: Buttons, forms, PDP, PLP, cart, checkout, badges
Policy Cards: Delivery, return, warranty—icon set
SEO & Content Rules: Headings, schema, alt text, file naming
Security & Privacy: WAF, backups, admin roles, data policy
Support SOP: Channels, SLAs, escalation
Campaign Playbooks: Sale, launch, seasonal, UGC
Update & Governance: Versioning, approvals, owners
A solid Ecommerce Brand Guidelines BD turns your store into a consistent, trusted, high-converting brand. Don’t wait for the next campaign—document now, train your team, and let consistency drive growth.
Ready to build or refresh your brand guideline?
📞 Call/WhatsApp +8801406666328
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